A New Approach to Multivitamins

The idea that we should or shouldn’t use a multivitamin is a dichotomy that pits fitness professionals versus doctors and studies.

The hard truth on multi’s may just be that consuming them through food is the best possible way to get them in your body. But that begs the question. How realistic is it to consume the variety of foods we need to hit our vitamin and mineral requirements?

Vegans, vegetarians, and now carnivore dieters often receive recommendations to consume a multivitamin along with their regular diet. Why is that? Well its simple, they don’t get vitamins and minerals that can be consumed with an omnivorous diet. They’re lacking these important micronutrients because their diets can be limiting. So, the same logic can be applied to most Americans (look at our obesity/health trends) who underachieve in the “eating a variety of healthy and nutrient-dense foods” department. Regardless of where they fall on the diet spectrum.

Do you fit any of these categories?

  1. Do you follow a diet that restricts or eliminates certain foods or specific macronutrients?
  2. Are you a picky eater?
  3. Do you struggle to eat a variety of foods? 
  4. Do you struggle to eat fruits and vegetables?

If you answered yes to any of those questions, you probably would benefit from taking a multivitamin. What should you look for in a multivitamin? A multivitamin supplement usually contains a variety of key vitamins, as well as select minerals that are necessary for good health, such as magnesium and zinc.

Oregon State University recently published a study that taking a daily vitamin supplement that contains minerals, including zinc and a large dose of vitamin C, may help reduce the length and severity of colds and similar illnesses. The study itself focused mainly on healthy older adults (55-75 years old). Those who took the multivitamin showed increases in zinc and vitamin C levels in their blood which coincided with this group experiencing less severe and shorter “illness symptoms”.

At Driven®, our daily multivitamins are a precision-designed formula that address the critical needs of the active male and female body. HIS™ / HERS™ – Full-Spectrum Multivitamins provide a low-cost benefit to you as an athlete.  A small investment is all that may be necessary to get you closer to your goals.

Where this study used a basic multivitamin, we designed ours to pack a powerful punch for athletes and fitness enthusiasts alike!

The Driven® Difference

Vitamin D is emerging more and more as a powerhouse Vitamin (which is more like a hormone). We placed 2,000 IUs of Vitamin D-3 instead of the usual 400-700 IUs in big box brands. Vitamin D is produced by the body when exposed to sunlight and most of us don’t produce enough (25,000 IU/day) even if we frequently are out in the sun. It would take you prancing around, practically naked for a couple of hours a day to produce those levels of Vitamin D and most Americans are deficient!

Vitamin D may help reduce inflammation, risk of colon and breast cancer, improves mood and upper respiratory health by aiding the fight against infections from viruses and other pathogens and may allow the brain to release melatonin so we can fall asleep easier – like when you’ve been out in the sun all day and are tired as soon as night falls.

B vitamins assist in optimal energy production as well as the building and repair of muscle tissue.  Thiamin, riboflavin, niacin, B6, pantothenic acid, and biotin are directly involved in energy production during exercise.  Folate and B12 are necessary for the production of red blood cells, protein synthesis, and tissue repair.

 Magnesium is probably one of the top three recommended supplements for athletes as it is an essential element in biological systems and most athletes are likely deficient. I’ve seen recent studies stating that 85% of Americans are deficient and we all know that most Americans most certainly lead the typical sedentary, American lifestyle so imagine the deficiencies in the trained and even arguably over-trained population. Magnesium is important to athletes because it regulates heart rhythm, allows muscles to contract and relax properly, reduces blood pressure, and is necessary to produce ATP (the main source of energy in our cells) which must be bound to a magnesium ion in order to be biologically active.

There you have it. In our opinion, you definitely benefit from using a strong multivitamin. It’s hard to eat enough and make sure that food is varied in nutrient sources. HIS™ & HERS™ offer you a powerful dosage of the most important micronutrients at a very cost-effective price!

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  1. Fantacone, M.L.; Lowry, M.B.; Uesugi, S.L.; Michels, A.J.; Choi, J.; Leonard, S.W.; Gombart, S.K.; Gombart, J.S.; Bobe, G.; Gombart, A.F. The Effect of a Multivitamin and Mineral Supplement on Immune Function in Healthy Older Adults: A Double-Blind, Randomized, Controlled Trial. Nutrients 2020, 12, 2447.
  2. Dancer RCA, Parekh D, Lax S, et al Vitamin D deficiency contributes directly to the acute respiratory distress syndrome (ARDS)Thorax 2015;70:617-624.
  3. Ormsbee, PHD, Michael. “There’s More to Nutrition Than Carbs and Fat: Why Micronutrients Matter.” The Great Courses Daily, 30 July 2020, www.thegreatcoursesdaily.com/theres-more-to-nutrition-than-carbs-and-fat-why-micronutrients-matter/.
  4. Blumberg, Jeffrey B et al. “The Evolving Role of Multivitamin/Multimineral Supplement Use among Adults in the Age of Personalized Nutrition.” Nutrients vol. 10,2 248. 22 Feb. 2018, doi:10.3390/nu10020248

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